by Laith Hasan
Apple has decided to move away with using Google maps on apple devices. “According to The Wall Street Journal, Apple is planning to release a new mapping app using its own technology that will be part of the next operating system and could be previewed as soon as next week in San Francisco (Egan).” This change in technology will affect app developers and it will be interesting how current apps will be affected by the change.
By deploying its own system and ditching Google’s, Apple could take a piece of the estimated $625 million spent on mobile ads tied to maps as well as gain more control over its own device.
Apple has been planning to go with its own mapping service for years, beefing up its offerings through a trio of acquisitions of map companies, the The Wall Street Journal, reported. The company believes the switch could lead to more enhanced features developed internally as well as externally through apps, the paper said.
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