Mobile App Development, Design & Marketing Blog - VeztekUSA

22
May

Starting An App Business? 3 Tips For Handling The Legalities

If you are thinking about creating a mobile app for your business, you are certainly not alone. Studies show that mobile apps offer new and established businesses opportunities for exponential growth. While giving customers the ability to access your business on their smartphone may be a brilliant business idea, it does come with certain legal issues that must be addressed during the development process.

The best case scenario is that your app will find a wide audience of consumer users. The best way to protect yourself from potential litigation is to thoroughly address the following legalities during the development process.

Never Hide In-App Purchases, Especially If Kids Will Be Using The App

Today there are more kids using free gaming apps on mobile devices than most of us ever imagined possible. This explosion in business has led to an equally unexpected number of refused and contested charges on in-app purchases. Popular gaming apps are full of in-game purchases that are often facilitated without the child’s clear knowledge. When parents see hundreds of dollars worth of in-app purchases charged to their accounts, they naturally contest the charges.

The best way to avoid a problem connected with these in-app purchases is to only include potential in-app charges that are necessary to the game and always in a way that is transparent to the user. Discuss this with your app developer and your company’s legal representatives to ensure that the legal ramifications are clear.

Closely Assess The Data That Your App Collects

It is an unavoidable reality that your app will be able to collect consumer data. That is the nature of running an app business. However, there are ways that you can avoid legal problems connected with improper data collection. The way to do this is to assess what kind of data the app is collecting and why it is collecting it. If your app is collecting data that is not essential, that is data serving no purpose in the app’s function, then you should have your developers modify the app to conform with proper data collection standards.

Consult A Qualified And Experienced Corporate Attorney Before Posting Your ‘Terms And Conditions’

If you want to start an app business most of the time you will try to avoid potential legal issues by hiding behind torrents of legalese in the form of lengthy ‘Terms and Conditions’ statements. The truth is that these statements will not truly protect you from litigation if an app user’s rights have been violated. It is therefore imperative to discuss all of the above points and more with a lawyer, like those at Carter West, while it is still in the development phase.

There are always legal issues that arise anytime new technology comes into the limelight. The development of app businesses is no exception. Thankfully, there are useful solutions to many of the potential legal issues that can arise when starting an app business. If you are mindful of the above legal points during the development of your app, and discuss other potential app related legal issues with a corporate attorney, you are sure to protect yourself and the success of your app business in the future.

18
May

How much does it cost to make an app for your business?

 

App development is the latest successful business trend and for good reason.

Businesses are creating powerful apps for numerous platforms, providing tremendous value to their customer base, and ultimately making a lot of money in the process.

The only problem is that many startups have a tough time affording the app development process. If you attempt to do this as savvy as possible, you could possibly get away with spending around $10,000-$50,000 on the first development phase of your app. But if you really want your offering to be as professional as possible, you should enlist the help of an expert agency that specializes in app developmentWith that said, we’ll take a look at some of the factors that go into pricing app development, we’ll discuss monitoring for errors and we’ll even briefly touch on a money raising method to get your finances off the ground.

Sound good? Let’s get to it.

App Development Pricing Factors

As you have probably discovered on your own already, there are many different things that factor into app development costs. The more complex the application, the more it’s going to cost. And the more platforms you develop it for, the more your app is going to cost. In fact, let’s take a look at a simple price breakdown to help you get a better understanding of the overall pricing structure and what you can expect to pay for professional development.

  •         Developing a complex application for multiple platforms will cost high six figures and could potentially go over $1 million.
  •         Developing a simple app for one platform will cost in the neighborhood of $25,000.
  •         If your app will have a backend server, you should definitely expect it to cost more money.
  •         Your costs are going to vary depending on who builds it. A high-end agency is going to charge more than an offshore developer.
  •         You need to have money available in your budget for marketing, eventual updates, your personal salary, and other miscellaneous expenses.

As you can see, the development process is no simple walk in the park. It’s quite costly upfront, but if you develop a valuable app that your customers will use and appreciate, it will eventually pay for itself and all whole lot more.

Putting Error Monitoring in Place

Unfortunately, many would-be developers often forget about error monitoring during the development process.

It’s so easy to potentially make a huge mistake during the development phase that could accidentally get overlooked.

If this were ever to happen to you and your team, you could end up spending countless hours, time, and money developing an app that will not work correctly.

So, to prevent this from happening, you must institute a system for error monitoring that will catch any potential costly mistakes before they turn into huge financial problems that really end up hurting you in the wallet.

Raising Money Online to Develop Your App

When all’s said and done, it’s going to cost a great deal of upfront money to complete a successful and professional development process for your latest application.

Many people aren’t comfortable shelling out hundreds of thousands of dollars to fund the project themselves. They’d rather use easy no cost fundraising to gauge interest and raise enough money to complete the project.

 

By going the crowdsourcing route, not only will you bring in enough money to develop your app, but you’ll also start building your customer base by giving funders the app itself and other interesting perks that your audience will find useful.

Conclusion

At the end of the day, the app development process is very expensive. Make no bones about it. But if you have a great idea that will provide tremendous value to your audience, it’s worth it to take a chance and see how it goes.

Author Bio

Wendy Dessler

Title: Super-Connector at OutreachMamaWendy is a super-connector with OutreachMama and Youth Noise NJ who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.

28
Feb

Mobile App Development: 5 Ways to Get into the Industry

Mobile application development is one of the most popular software categories precisely because it is relatively easy to get started. While it might seem the compatibility and cost issues are significant, the truth is there are many ways to build mobile apps that don’t necessarily require specialized equipment, software or even intricate programming knowledge. Here are a few ways you can get started learning how to build mobile device applications.
Prototyping and Rapid Development
Tools like Adobe’s Comp CC make it possible for designers and digital artists to produce working mockups of a mobile application interface in a fraction of the time it would normally take to hand-code the same functionality. Like the Rapid Application Development (RAD) tools for desktops, these utilities make it possible to produce a structure that can be enhanced with strategically placed functions for maximum capability with minimal technical risk.
Animate
One of the best kept secrets of the mobile development world is the fact Adobe’s Flash IDE can export fully functional applications to mobile devices with exactly the same capability as the desktop equivalent. This can be an enormous advantage, since the Flash IDE is leaps and bounds ahead of most other tools in its category
Java and Formal Training
The language of choice in most academic institutions is Java. It combines relatively simple syntax with a well understood object model that is fairly straightforward for beginners. Java does require study and most developers will find at least a year of experience vital to their ability to be productive and reliable. Students who pursue a degree like a masters of computer science online, can learn Java and immediately apply it to app development because Java is the native language for the Android mobile operating system.
HTML5
Another well-kept secret in mobile device development is the fact that with certain basic technologies, HTML5, Cascading Style Sheets and Javascript can be used to produce fully-functional applications for nearly any mobile device from phones to tablets. The major advantage of languages like these is the fact they are quick prototype platforms that can be tested on any device with a browser. This is often the base technology for app developers when they are just starting out.
Parallel Experience
Developing for mobile devices is not all that different from development for desktop PCs. The ability of a developer to work confidently on the PC will be of great use when developing for mobile devices. This is a skill that should be developed. While mobile devices can be a fast-moving technology and present a number of challenges, they do offer some interesting alternatives to the stationary computer and its heavier, more established and more powerful applications.

28
Feb

Five Exciting Technologies Coming to Your Local University

Technology, progress, and education tend to go hand in hand and 2016 will be set to be an interesting year in new technologies made for education. These emerging technologies are already progressing students in unimaginable ways. Below are the top five new technologies you can expect on university campuses and how they are doing more for your academic career.

Wearable Technology
Wearables will soon push students and educators to create many amazing things they could only dream of a few years ago. Wearables will help students with fitness and school notifications, they will also assist in student engagement. Soon, with wearables, students will be able to interact more with different lectures in engineering and design. Educators will also be able to monitor, track, and communicate with students much more efficiently. Overall, wearables will push collaboration to new heights.

Fully Connected Classrooms
We are already experiencing smart homes and cars, but soon we will have smarter classrooms. Every piece of classroom technology will soon be able to be connected to internet enabled devices. Classrooms will soon be experiencing things like Gesture control devices which will allow educators to collect more data on students and ultimately creating a more dynamic environment.

Apps

Mobile apps are doing more in universities than many might have predicted they would. Students and professors alike are working with these new applications to get better education and new chance in the classroom. SoundNote, for example, records audio for students to listen to lectures and go over verbal notes. ShareYourBoard is an android app that allows users to photograph a whiteboard and store the data for fast notes as well. Exam prep apps like BenchPrep and TCY Exam Prep are able to network students with fellow users who are supplied with notes, quizzes and more.

Interactive Robots

As technology keeps growing smarter, educators and researchers will use them as aides to work. Researchers will be able to use supercomputers to help with massive data collection and analysis and educators will use them to help students with disabilities. Even getting a degree in health information management requires being educated in the latest analytics and data information collection technologies. We have already seen robotic instruments revolutionize the special education field such as helping withdrawn ASD students.

3-D Printing

3-D printing is still a fairly new technology and will continue to amaze. However, it already has begun to change education environments. Students now don’t only get to see a picture of a specific thing, but also get to actually use and interact with the item in question. With the ability to create, students will create new ideas and be able to work in their field faster.

Virtual Reality

Virtual Reality is the best technology to not only engage educators and students, but to help immerse students into any situation. Imagine students experimenting with different career prospects, or students being explained complex lessons in a new world that will help them see, feel, and experience it, rather than just reading about it.

These are the top five exciting technologies coming to your local university. Get ready to experience an educational movement towards the future where students and educators will create, wear, engage, and immerse themselves into new educational frontiers we could only dream about. Students should be ready for technology in and out of the classroom.

 

27
Feb

5 Innovative Apps Helping Workers In Different Fields Across The Country

Technology has made the life of quite a few disciplines simpler during their day-to-day routine. There are a plethora of free and paid apps available for the three major platforms: iOS, Android, and Windows. Professions such as teachers, journalists, drivers, civil engineers, and salespeople are beneficiaries of app innovation in classrooms or on the road. Here is a review with a few app suggestions.

School Apps for Teachers

The classroom is the breeding ground for the S.T.E.M. revolution. Educators are on the front line with apps that take attendance followed by transferring the information to the office. Progress reports are no longer a cumbersome task with mounds of paperwork. Instead, the same app will track and measures grades and test scores. The data is then populated into standardized forms that parents can receive electronically or via mail. Scholarship works seamlessly with both iOS and Android devices.

Language Apps for Journalists

News stories happen anywhere in the world so journalists need flexibility to discuss the details with all the key players. Language translation apps are becoming the virtual linguist for journalist chasing breaking news. The options will have as many as 90 languages with features that sound out dialects so engaging with subjects is possible. Android and iOS platforms have solutions including Google Translate or iTranslate that can be upgraded when needed.

Project Management Apps for Civil Engineers

Graduating with a ms civil engineering translates to more responsibility. Top projects are accessible, but a helping hand will ensure expectations are met. It is no longer necessary to carry awkward blueprints and schematics to every work site. A virtual assistant that can produce whiteboards in the field is an ideal resource for these busy professionals. Trello is an iOS and Android life-saver with the capacity to create and share real-time information with team members. They can also comment and offer feedback regardless of their location.

Video Chat Apps for Sales

To provide an estimate or have contracts signed requires the sales team to be in the field. Impromptu meetings and questions from customers or vendors can easily receive face-to-face responses with the assistance of innovation. Video chatting is quickly taking several industries by storm including real estate and manufacturing. Fring is an app that allows up to four different stakeholders to join the conversation simultaneously.

24
Feb

Out of the Box Startup Marketing Ideas

Running a company on a shoestring budget makes some people think they should play by the book and hope for the best. Well, the truth is, belt tightening and unimaginative philosophy will not get you very far. Think in terms of bold moves, daring initiatives and unconventional business strategies. They can help you spread brand awareness, connect with the customers on an emotional level, create a sharable content, and increase your exposure to the public. This seems like a way which shows much more promise, does it not?

Going viral

Out-of-the-box and guerilla marketing tactics are a great way to jumpstart marketing activities. According to research, they boost the sales by 30%, while considerably cutting down the marketing budget. This is a win-win business scenario, especially for startups looking to get their operations off the ground. Many turn to campaigns that spark attention on social media and produce content with the viral potential. Infographics, for example, suit the shortened attention spans and visual cravings of modem consumers, easily stealing the online show. Now, focusing on the immense power of the internet is fine, but do not neglect the other, “real world” opportunities.

The stage is set

Today, customers are bored and overwhelmed with content fatigue. They are bombarded from all sides by generic ads and aggressive visuals. Unless the ad is original, they will likely hate it. What they want is something new and exciting. Hence, companies that manage to create a fresh consumer experience are leading the way on the market. You will hear a lot about the importance of finding out where your audience is.  But, have you ever considered going so far as to put an ad in a bathroom of a bar where your potential customers spend time? The whole world is the stage, whether it is a prime digital real estate in the form of social media, or bare walls of the urban jungle.

The great outdoors

So, why not contact local street artists to turn dull, gray surfaces into vivid displays of your business philosophy and company’s values? Here, you are dwelling in the area of guerilla marketing, which most often manages to spark the attention of the wider audience. Daily mail is just one of the companies that had much success with outdoor ads. Those who want to explore the enthralling three-dimensional marketing further should think in terms of installations. Namely, Proctor & Gamble put a giant green comb on tangled phone lines to prompt people to switch to Rejoice Conditioners. This shows that the surrounding environment is teeming with opportunities, so get you creative juices flowing.

On a personal note

Personalized products are in the spotlight lately, as they stand out from the piles of uniformed items.  Master the art of turning mundane, everyday item into something unique that customers will rush to get their hands on. Startups can offer some of them as rewards for customer loyalty and as incentives to spur engagement. Think about giving away some custom USBs, office supplies, T-shirts, gift cards, etc. Also, remember the “Share a Coke” campaign that the famous company launched in June. It swapped the all-famous label with 250 different names, resulting in increased sales and public exposure. This is something startups must use as a fuel for the exhausting business race ahead.

Rise and shine

To achieve success in an unfavorable economic climate, think beyond billboards and ads. Follow avant-garde ideas and stay on top of social trends. This goes a long way toward building lasting relationships with the consumer.  Deploy your guerilla squads, arm yourself with peculiar strategies, and present messages in a fun and exciting way. Seek alternatives to existing methods, and beat the competition in the creative department. There is no better way for startups to rise above their disadvantaged position on the market and stay ahead of the pack.

24
Feb

A 'Not-Com' Era Is Coming

Most experts will advise you to choose “.com” domain name for your company’s website. This is the oldest domain extension and the largest and the most popular TLD. Its original purpose was to mark commercial web addresses, and single them out from networking (‘.net’), educational (‘.edu’), and organizational (‘.org’) ones. Due to ‘.com’ domain extension’s popularity entrepreneurs often have problems with finding an available domain name, that’s suitable for their company’s business. In this article we will determine major difficulties when choosing ‘.com’ domains and try to find the best available alternatives entrepreneurs can use instead.

Why domain name is important

On the web, domain name represents both address and company’s name, and therefore it is one of the most useful and practical branding tools. Companies with unattractive domain names which are hard to type or remember, can’t use various digital marketing benefits. They also need to put much more time, effort and money into search engine optimization in order to become visible in search engine results.

Consequences of ‘.com’s popularity

This is still the most popular domain abbreviation, but since all companies, organizations and individuals tend to buy it, it is very hard to find an available domain name. This also means that new businesses first needs to check domain availability and then to choose the appropriate company name. Both company and domain name are very powerful branding tools and figuring out the right combination that will represent your business venture in the right way can be quite tricky. Many entrepreneurs tend to add more words to their domain name, so they make it more unique. In most cases this is not advisable because then their name becomes much harder to type and remember, which means they can lose many potential customers.

Are ‘.net’ and ‘.org’ good alternatives?

These are not exactly the best alternatives, especially if registered ‘.com’ domain with the same name already exists. Since most people assume that adding ‘.com’ to a company name is the right way to find company’s website, they will usually end up on ‘.com’ domain website. In most cases rival companies tend to have the similar names, this means that if your rival already has a website with ‘.com’ domain, choosing ‘.net’ or ‘.org’ extension might send potential customers directly at their door. This can hurt your business and your website’s Google ranking.

What about country-code TLPs?

These domains should be used for country-specific businesses. They come with country extension at the end and are usually provided by national domain registry. Some of these domains are: ‘.us’, ‘co.uk’, ‘.ru’, ‘com.de’. These domain extensions are good for both conversion and SEO, but only in specific country, the domain extension refers to. Knowing that business is run by local company gives buyers more confidence. On the other hand these extensions are hard to customize, and certain variations like ‘.com.au’, tend to be too long for most company names.

New top level domains and benefits they bring

For more than two years ICANN have been launching new TLD extensions. These can be used for customizing company’s domain name, and many entrepreneurs switch to these generic domain extensions in the lack of appropriate ‘.com’s. ICANN launches few dozen new domain extensions per month, and the full list of those can be found on their website. This ICANN move will diversify domain name choosing and enable small business owners to avoid paying thousands of dollars to domain name resellers. These generic domain can often be used for creating interesting and fun syntaxes that explain company’s niche or motto. Some of the most useful extensions from this group are: .me domain, .today domains and .store domains which came out few days ago. Great customization opportunities made generic domains very popular. One of the biggest move which supported their popularization was the choice Google-founded alphabet took, with registering Abc.xyz domain name.

With assigning your company with the right name you will cut future promotion costs and make your branding strategies much more effective. Since this is such an important thing for determining company’s future success, entrepreneurs need to approach this task with utmost dedication. They should choose the domain name that is creative and easy to brand and that can be easily used on social networks.

23
Feb

How Freedom of Speech in the Digital Age is Changing

The internet has proven to be a powerful tool for aiding in free speech and the digital age has made it possible for political activists to discuss different ideologies and concepts with a wider audience than ever before. Recent events, like the Arab Spring and the NSA wiretapping scandal, have highlighted the ways that digital resources are impacting free speech. Learning more about these trends can provide a valuable glimpse into new developments that may be just around the corner.

Collaboration Through Social Media
Social media sites and services serve as a mouth piece for those who would otherwise lack a global presence entirely. Flash-mobs, organized protests, and political dissent in regions where freedom of speech is far from assured have made quite an impact in recent years. Several noteworthy events that gained worldwide attention would have gone unnoticed if not for the social media outlets that were essential for generating the right audience.

 

Using Apps to Start a Discussion

More businesses than ever before are turning to apps to increase marketability, sales, and customer interactions. The way custom apps are built now use a platform where customers can talk to, interact with, and review businesses or companies they like to see more of. Apps made for reviews especially have come in handy. It’s a place where people speak their mind, discuss a business or products and recommend it to others. Creating a whole new world of business.

Security and Privacy
Recent revelations regarding issues of online and digital privacy are still making waves. Government sponsored wiretapping programs, massive digital surveillance, and even less organized efforts are fast becoming a major issue. Balancing privacy and security concerns against freedom of expression continues to be a turbulent issue, one that has attracted vocal proponents on both sides of the issue.

Free Speech and Education
A free and open exchange of ideas through a digital medium has had quite an impact on the world of education. From online courses covering a range of topics, to debates regarding the nature of free speech and law seminars like Talks on Law that can be viewed online, the digital age is changing both the way we communicate and educate each other. Free speech and new technology that make it easier to connect and share ideas have the potential to cause even more changes within the world of education.

Future Trends
The rapid pace of technological advancement can make predicting future trends a difficult undertaking. New innovation, greater access to conventional technologies and new communications resources have the potential to create significant changes in the days to come. Digital technology has made it possible for people to communicate with greater ease than ever before, and future trends that embrace the value of free and open expression may foster greater changes than can be imagined right now. Understanding how technology has changed and shaped the way we communicate could provide valuable insight into what changes and exciting new trends the future may bring.

 

22
Feb

Internet Marketing: The Best Things You Can Do To Get Your Business Noticed

Businesses of all sizes benefit greatly from online marketing, which includes everything from e-mail newsletters and blogging to social media. Here are a few ways that your business can harness Internet marketing for the most benefit.

 

Website Development

To start, it’s important that you have a visually-appealing website that has unique content, is search engine friendly, and easy to navigate. Without the right keywords and content, customers may not be able to find you online very easily. You should also be linking your social media pages to your website.

 

Blog

Blogging is one of the best ways to make a difference with Internet marketing for your business. By offering your customers and readers useful content, you’ll set yourself up as an expert in your field. Plus, regular posting to your blog will increase SEO, leading to a higher ranked website in search results.

 

Social Media Marketing

It’s important that your business is utilizing all social media options that suits their business. Typically, Facebook and Twitter are a good place to start. Depending on your business, you may want to consider other things like Pinterest or Instagram. You can use these to create engaging content, connect with your customers, and promote ads. It can be tricky to figure out which social media platforms are right for your business. Be sure to get the help of professionals like those at to find the best social media marketing strategy for your business.

 

E-mail Marketing

E-mail marketing is still one of the most effective Internet marketing tools today. However, you should cross-promote your campaigns on your other social media platforms, as well as your blog and website. Without cross-promotion, you’ll have a hard time growing your mailing list. In order for e-mail marketing to continue to be successful, you have to regularly add to the list of people you reach.

 

Google AdWords Campaign

Google has two excellent ways to help you market your business. You can choose to display search network ads so that when someone searches for your type of business online, your ad will appear in the results. You can also opt for display ads. With this type of advertising, you choose the types of websites that your ad is displayed on. For example, a restaurant supply company may want to display their ads on a food blog.

 

Going Mobile

It’s important to remember that all of your internet marketing should be able to translate onto phones too. Since many people search the internet on their mobile devices, everything about your website and social media channels should be mobile-friendly. By developing mobile apps, your business can reach a different set of customers and showcase your services or products. You can also improve customer engagement and stand out from local competition.

 

Thanks to new methods of advertising, there are seemingly endless ways to market your business and connect with your audience. These tips can help you get the online visibility you need for success.

 

Informational credit to Meredith Broadcast Digital Solutions.

22
Feb

Six Tech Must-Haves Every Business Should Consider For Success

You know what you want your business to be and you know what it can accomplish. The only thing left to do now is make sure your company has the tech needed to make those dreams a reality. Not keeping up with tech gadgets can set your company back. Here are few ideas to get started:

 

Desktops and Laptops

Computers are a must, however most companies don’t realize that both a stationary and portable machine are needed. Where one gives you the computing power to take on even the most technically challenging tasks, the other allows you to stay connected to the company’s most important information wherever you may be.

 

Voice-over-Internet Protocol

Often shortened to VoIP, programs like Skype businesses the power to tap into the virtually limitless potential of web-based communication. These methods are much more affordable than non-web systems and offer all the classic communication services, such as conferencing, faxing and voice mail.

 

In-House IT

From an electrical engineer to your web developer, it pays to invest in your company’s personal IT team. Even though they can be pricey, this cost is quickly offset with their day-to-day management of security, operations and efficiency. Look for people with a strong academic background, like someone who has an an online masters in engineering management. In essence, they’re there to make sure problems are solved before they impact the company negatively.

 

Website

This may seem like a common sense tech addition, but there are still businesses that don’t think a website is a worthwhile investment. In today’s age of internet information, if you don’t have a site, you automatically lose an entire audience. Companies can no longer rely on brick and mortar locations to attract customers.

 

Smartphone/Apps

Apple or Android, you need at least one to help you run your business. Miniature computers that go where you go, the apps that can be downloaded make them highly customizable to fit your business needs. Your business can benefit from a wide variety of apps, no matter you industry.

 

Software Suite

While most businesses invest in the full Microsoft Office Suite, there are quite a few free options nowadays, including OpenOffice and Google Docs. No matter what you go with, having your team work through a unified suite means organization and connectivity on a whole new scale.

 

Modern businesses need to expect to invest in tech if they’re to succeed in the coming quarters. From hardware to software and employees versed in handling both, tech is essential. That being said, not all tech is needed. Invest in the right options that fit your industry and company. Having these essentials is a great place to start.