Mobile App Development, Design & Marketing Blog - VeztekUSA


Tips for Giving Your App a Push on Social Media

Creating an app that goes viral is one of the highest achievements any app designer can get. A viral app is one internet users snatch up as quickly as possible. They talk about it on social media, encourage their friends to download it, and get it attention on and offline. Software and app developers in Utah realize having an app go viral is more powerful than any paid advertising could ever be. People won’t necessarily trust developers or the ads that clutter up their computer screen, but do trust their friends when they say a particular app is worth looking at. The following are some ways to make your app go viral on social media.

Make it Easy to Use
The best applications are so easy to use, the user does not notice the design. A good design will have a natural flow and be quickly accessed which allows users to immerse themselves in the experience, without being distracted by the mechanics of making the app work. A good app, especially if it is a game will get the user totally lost in it.
Your app must be obstacle free and allow users to sign into social media with one click, share the app with their friends on the very first screen, and prioritize the action that is on the screen. It should be simple for users to share information on multiple social media platforms, and post on multiple websites with just one touch. The simplicity of use will encourage more sharing.

Reward Users for Sharing
When we are rewarded for an action, we are likely to repeat it, and this trick is proven on everyone from dogs to little kids. Develop your app to giveusers a gift, be it additional storage space, points that can be used to buy expensive items within the app, or access to exclusive content in return for inviting others to use the app.
In addition to rewarding the user, reward the friend who accepts it. This creates a win-win situation where both the giver and the receiver are happy they have downloaded your app.

Be Upfront with Your Users
Protecting a person’s privacy and creating an app that goes viral are on two opposite ends of the development spectrum. Transparency is key. Your app should let users know what they are sharing, and it should let them control what they want to share, and what they do not want to share. Remind users that your app will not automatically post to their social media accounts, and that it will not pester their friends to download it. Provide secure and simple agreements that can be signed at the click of a button.

When an app goes viral, it takes on a life of its own. But like any life form, it needs to be continually fed if it is going to keep living. Give your users a reason to keep using it and keep that momentum going.



Five Types of Business Apps that Actually Pay Off

Almost everyone today has a smart phone or tablet. Most of your customers have them, as do your employees. You might think these devices are merely distractions. Some of your staff members likely play games or browse social media when they should be working. However, you can use tablets and smart phones as valuable tools for your business. You just need to know which apps to utilize.

Below, you’ll find a list of app types any business would find useful. Use these apps to boost productivity, improve relationships with customers, and keep better track of your company’s processes.

Communication Apps

Communication represents one of the most important aspects of a successful business today. You need the ability to communicate with your employees and teams on a constant basis, and communication apps allow you do to that. However, email might not move fast enough for your business. You need instant messenger of some kind, even if you just text your employees.

Customer-Relationship Management Apps

Communication apps keep you in touch with your employees. But you still need mobile tools that connect you to your customers. CRM (customer-relationship management) apps help you increase customer satisfaction because they give you fast access to customer data. You’ll know a person’s sales history when they come to you for assistance, and this information helps you tailor your services to each customer individually. Live chat app tools can also foster good communication between you and customers and give them the information they need in real-time.

Cloud Document Creation Apps

Even if you can communicate with your employees over text, you cannot use regular communication apps to illustrate concepts, graphs, and other complicated data. You’ll need document creation apps that allow you to share information over the cloud. Your employees won’t miss out on graphics or details if you have to send them a report.

To-Do List Apps

Sometimes you and your employees become so busy you lose track of all the tasks you have to finish in a day. But if you have a good list app of some kind that allows you to check off what you’ve accomplished, you won’t miss any of your duties.

Note/Memo Apps

You want to foster innovation in your business since new ideas can help you stand out from others in your industry when you bring something exciting to the table. But if your employees don’t have a way to record their great ideas, they can’t improve your business. Your employees also need a means of recording when they have problems as well. Otherwise they might not remember enough to help you eliminate those problems later.

Apps like those listed above turn your employees’ mobile devices into tools rather than distractions. Implement them at your company to see it become more productive than it has ever been.


Keys to Creating a Long-Lasting Business App

Those who think mobile apps are for big brands only fail to realize that more and more small businesses are joining in on the mobile app trend. Of course, understanding what an effective mobile strategy actually is involves more than just a passing interest. Below is a review of several important keys to creating a long-lasting mobile business app that can withstand the test of time.

Develop a Direct Marketing Channel

Every business owner has a need to grow their revenue base. Needless to say, expanding marketing opportunities is a good reason for developing a new business app. Of course, nothing can match the power of creating an effective new way for customers to buy from you, and the development of a direct, user-friendly sales channel should be your most pressing priority. Make your app easy to understand and simple to purchase from. This way you can expand revenue and give your business a leg up.

Intuitive Interfaces
App users need and require interfaces that are intuitive and simple to use. Without a good platform, any new business app will suffer from slow user adoption. On the other hand, enforcing this as a priority during the development process will likely bring about a more efficient and successful launch of your project. Don’t be afraid of change, especially as updates in technology and platforms follow.

Proficiency, Certification, and Accreditation
Creating a powerful app for business that engages users where and when it matters should be an important objective. The ability to design, build, and successfully launch a worthwhile app requires a good understanding of computer architecture, mobile-device networking, object-oriented programming, and mobile operating systems. Such skills are found in developers who have computer science degrees and experience in the app world. If you are not developing the project yourself, you should insist your team of internal developers or outside contractors demonstrate they possess the requisite skills and proficiency levels your project calls for.

Data Security Risk Management

Network security is more than a hot topic right now. It is a religion. Today, it is more critical than ever for business applications to preserve existing security protocols, while delivering the features you want. When it comes to security, you have but one shot at the public. A major slip-up in the defense of your user data is something that your brand can’t survive. Make sure your passwords, coding and structure can’t be hacked or used without your permission.

A profusion of easy-to-program frameworks has made the development of a whole class of useful, data-driven apps possible. Those possessing the correct mindset and the determination to complete a project can build a useful business app in a reasonable period of time. Although getting started can be daunting, the satisfaction that comes from observing appreciable progress first-hand is often sufficient to fuel the creative energies behind the most ambitious mobile app development projects.


Tips to Know for Fixing a Buggy Business App

Smartphone apps are one of the fastest growing industries since people all around the world are getting access to smart devices. A business with a well-functioning smartphone app can drastically increase both profits and brand recognition. Following some basic practices for creating and designing an app can help ensure that customers find your business app useful and relevant.

Focus on Quality

One of the biggest mistakes any company can make is to release a smartphone app with too many features. It’s best to focus on one feature at a time. If the app is too large or feature-rich, it’s going to be difficult to troubleshoot. Starbucks is a prime example of loading too much into an app too fast. Years ago when they first released their app, it was loaded with all sorts of features that weren’t needed. It slowed the app down, and made it hard for customers to use. The new app is streamlined, provides basic features, and has added the ability to order drinks for pickup. Concentrate on what your customers actually need, and don’t try to entertain them with extra features that will bog your app down.

Use Backend Data

Make sure to employ analytics, and keep abreast of user reviews and feedback for any app you launch. By monitoring this information, you can find out where drop-offs are occurring, and apply a fix to control the problem. As an added bonus, if you respond quickly to any bug reports, most app stores will reset feedback to indicate to customers that previous negative reviews referred to a previous version of the app. In some cases, it may be necessary to completely pull the app and start over. If this occurs, stay on top of things and notify customers that the app was pulled to provide a better user experience for them. Don’t just pull the app without notifying your customers. They may view a sudden disappearance of your app as a bigger, more insidious issue with your company’s viability.

Test Moving Parts

If your app uses GPS and relies upon it to function, you need to have a plan in place for users to keep using the app without the network. If you have a maps app, make it possible to download a map and store it to memory the user can still find their way. Test your app by giving it to people outside your company to try out. Use touch points to see how people use your app and find out how people are using the app to provide a better user experience. You should also find ways to reduce graphics and storage space that is needed for the device. Most devices only have around 16GB of data. If your app requires too much space, users will delete it to save room for their personal pictures, music, and video.

Use Web Technology

If your app does require a large amount of data, consider using web technology. Pull information from the cloud to make the experience more useful and relevant to users. According to NorthStar alarm reviews, their home security company uses cloud-based data to help protect their customers. If you do use web-based technologies, make sure to test it thoroughly with the default browser for each operating system.

Automated Testing

Hire a software tester to ensure any changes you make don’t affect the user experience. Automated mobile testing can help expedite the process of testing an app. The software goes through all the menus and options, and alerts designers to any bugs. While it’s no substitute for manual testing, it’s an option that can greatly reduce the time spent troubleshooting.

It’s important to think carefully about the design and features in your mobile app. By taking the time to anticipate customer needs and trim unneeded features, you can create a mobile app that exceeds the expectations of your customers.


Why iPhone App Developers Should Create Windows Mobile Apps?

Microsoft’s secret to populating an unpopular Mobile platform:

Cash Incentives

Business Insider reports that Microsoft has been openly paying upfront for writing windows mobile apps. Word is that, some developers were offered as much as $100,000 to bring their apps to Windows Mobile.

A nice piece of reporting by Jenna Wortham and Nick Wingfield landed on the front page of the New York Times Business section, two days before the launch of the Nokia Lumia 900. While the Windows Phone global market share continues to be tiny (up to 2.6 percent in 2015) but it is making momentous gains in some areas.

Microsoft’s main dilemma is not absolute refusal by iOS developers, but it is about its platform which is simply not a priority of app developers. However developers always “go there where people are” but Microsoft’s weak position in mobile apps market is at the same time appears to be as a best opportunity for developers who want to be paid high for best idea apps.

When free phones and promises of prime real estate on the Windows Phone app store wasn’t enough to get reluctant developers to write software for the new device — the first fruit of a collaboration between Microsoft (MSFT) and Nokia (NOK) — Microsoft reportedly starting writing checks to cover some of the cost of development, which can run anywhere from $60,000 to $600,000.

Among the developers that, according to the Times, have been paid to write for the Windows Phone OS:

By the time the Lumia 900 is released, the Times reports, the Windows Phone app store will have more than 70,000 titles, including Netflix, YouTube, the Weather Channel, Amazon Kindle and Fruit Ninjas. Still missing: Pandora, Instagram and all the Zynga games.

“We are by no means satisfied with our catalog,” Casey McGee, senior marketing manager for Windows Phone, told the Times. “That’s something we can get better at, and do better at, every day.”

via How many iPhone app developers can Microsoft buy? – Apple 2.0 – Fortune Tech.

Windows Dev Center Benefits program provides access to many great offers & rewards to developers. It is also providing iOS & Android developers; free technical support and marketing services to help build and promote your app. Above all there design guidance team remain there from start to launch. Windows phone app development has offered multiple benefits to developer and users, if you have any question regarding window app development our experts love to hear from you.


Five Reasons Your Business Needs to Embrace Technology And Stay On Top Of Popular Trends

It’s nearly impossible to miss the increasingly growing industry of technology. Even though most of the world is riding the seemingly eternal wave of technology, there are businesses that haven’t embraced it fully. This is a dangerous approach for any business owner to take. Out of the countless others, consider these five reasons why your business must embrace technology and stay on top of popular trends.

Cutting Costs

While businesses hold the desire to solve a problem, the main motivator in the end is money. When profits increase, business owners and employees interpret this as a success. Besides increased profits, a great way to keep more money in the business is by cutting costs. Technology is one of the greatest conduits for cutting costs. There are so many systems in the marketplace that can automate many jobs at a fraction of the costs.

Flexibility & Mobility

Most people dread commuting to work in inclement weather. In order to make sure their safety, technology allows the flexibility for people to work from home. As long as there is an internet connection and a laptop, work can commence as usual, except from the comfort of a person’s home.


Additionally, as an employer, it is important to make sure the employees are sticking to their assignments when they work from home or the office. There are tons of tracking software systems to make sure employees get their work done and aren’t squandering company time and money. No matter what the company culture is, accountability will always be beneficial in ensuring the work gets completed in a timely fashion.


Companies who don’t embrace technology are often inconvenient to work with. Nowadays, many people are looking for convenience and cost-effectiveness. When it is difficult to work with a company, they can quickly become irrelevant. No company wants to be viewed as irrelevant. When it comes to technology, this might be one of the few times where it is important to keep up with the Jones’.

Vital For Success

Technology isn’t going anywhere anytime soon. If technology isn’t a strong suite of anyone in the company, it is imperative to begin hiring people who have an educational background and/or experience with technology. Even hiring just one person with expertise can completely change the trajectory of the a business’ future. Someone with a NJIT online master’s in computer science can greatly benefit any business looking to keep up with tech trends.


Embracing technology might prove to be a challenge in the beginning. If it does, stay determined to grow with it and evolve. After all, involving technology into a company’s lifeblood will only make it stronger and better.




Business App Features That Would Boost Productivity

Want to enable your users to perform major sales tasks quickly? Do you want accurate and timely business information available anytime for your clients? Do you want to streamline your complex business processes?

If you answered Yes to any of the above questions, please read on!

A recent study conducted by a group of experienced mobile app developers in Los Angeles indicates that users are spending increasingly more time on their smart phones. These finding are consistent with a Gallup Survey that concluded about half of U.S. smartphone owners check their devices several times an hour or more frequently. Still many enterprise software developers fail to realize that today’s mobile app users do not keep on their devices apps that do not meet the user expectations of form and function. A large number of mobile apps had to be rewritten or even replaced in the last few years. Therefore, Meeting user expectations should be the at the core of a every mobile app development project.

In order to secure a decent ROI (return on investment), critically investigate your idea and develop a strategy from the get go. Review the existing workflow of your business and document it. Then, focus on the processes that can increase or accelerate revenue in the short run. This will allow you to convert your smartphone into a handy tool for increasing productivity by more efficiently completing day to day tasks.

Here are some features that can add extra value to business productivity:

Deal directly with customers:

Enable your app users to interact directly with your business through the app. For instance, customers may use the app to complete purchases without having to call your sales department. Facilitate inApp shopping through easy navigation. This will result in decreased shopping cart abandonment, and thus higher revenue.

CRM (Customer Relationship Management) Support:
Quick and easy to access support can win loyal clients. Allow your users to generate basic reports regarding their sale inquiries as well as history; and allow comparison shopping. A well tuned customer support system can readily support revenue growth for your business. A CRM app is also a good tool for cross and up selling when merged with a well defined sales funnel.

SCM (Supply chain management) integration with app:

Serve your clients faster by providing them direct contact into your current inventory information. An app with a properly integrated supply chain system enables your users to search through all the items with current inventory status. This systematic approach not only has a great impact on sales improvement; it will also increase your overall sale process efficiency.

Enterprise Resource Management:

Removing bottlenecks in business processes can win highly productive employees, and improve growth rate for your business. Allow your employees to make basic support requests and get feedback through a well designed ERM mobile app. Many common tasks such as vacation approvals, time off requests, requesting and publishing reports and tasks assignment can be performed on the go through a mobile application. This will improve the workforce productivity and take some burden off of your managers.

With over 500 mobility projects experience spanned over almost a decade, VezTek USA team has gained a unique understanding of how to acquire and retain mobile app users. If you are looking into mobilizing your business through a custom mobile app, consult with the top mobile app development company in Los Angeles.



What is Your Business Missing out on in App Marketing?

According to the Pew Research Center, 64 percent of Americans now own smartphones. Out of this number, close to 29 percent report using mobile apps on a daily basis to carry out everyday tasks like paying bills or shopping. With the number of mobile app subscribers predicted to top close to seven billion people worldwide by the end of 2016, it is safe to today’s business owners would be fools by not staking their claim in the mobile app market now. So the question is “What is Your Business Missing out on in App Marketing?” If you fail to seize this golden opportunity presented today, your business could be missing out on these lucrative benefits.

Increased Visibility for Your Business
Fewer people are buying newspapers, subscribing to magazines, or even reading email solicitations from up and coming businesses. New businesses today gain the most visibility among their targeted audiences when they launch mobile apps. Mobile apps help your business reach more people than ever and create the visibility you need to establish permanency in this unique, but competitive market. As more people review and use your app, you can expect your visibility to increase exponentially in a relatively short period of time.

Brand Recognition
Along with increasing your visibility, you also encourage brand recognition among your targeted audience with an app developed for your business. They will come to know and recognize your brands above others because they have access to your business at the touch of their fingertips. Customers will enjoy convenient shopping, account setup, bill paying services, and more if you make an app more accessible.

Direct Marketing Channel
A mobile app will open up a direct channel between you and your customers. They will be able to set up personalized accounts, see your inventory, view specials and sales, and communicate with you instantly with their smartphones. You avoid having to mail out fliers, send emails, or use other communication methods to reach your audience. It’s a streamlined approach to marketing and connecting with consumers daily.

Customer Loyalty
Anyonewill tell you loyalty is key to the backbone of your business revenue. Mobile apps foster customer loyalty to your company if they are developed and updated right. People who download apps often do so because they want their favorite companies to be available to them anytime, day or night. With a mobile app, you can gain the loyalty you need from your customers to sustain and grow your company. It might be wise to get more educated with an online bachelors of business administration so you can see the new marketing techniques being developed in the technological world. Apps and other programs are being refined all the time to increase customer loyalty and build businesses.

Mobile app marketing offers lucrative advantages. You can seize these opportunities today by creating a mobile app for your business. The key to success with them is regular upkeep and updates. Your app has to stay ahead of the game and be specific to you.



What You Need to Know About Making Your App Up to Date

According to a recent report by Yahoo, the average android user has 95 apps installed on their phone. In fact, the average user accessed 35 apps every day. While smart phones are becoming a universal technology standard, not everyone understands the reasons for basic maintenance, such as app updates. In fact, smartphone apps can only offer peak functionality through continual updates. Below explains the benefits of keeping your apps up to date, and how to make them survive longer than the competition.

Security vulnerabilities are the most important reason to keep your apps updated since newer app versions fix loopholes that could compromise your phone security. Keep in mind that the risk of malicious websites and software is becoming more dangerous for smartphones compared with traditional computers, because smart phone technology and infrastructure is still developing and always moving. Security managed services in Ottawa recommend desktop support services as well as firewall protection and anti-malware services to improve security.

App updates will most likely fix non-security bugs, which will improve stability. Smart phone users are encouraged to send bug or crash reports to app developers which will help them compile performance information and statistical data so they can improve the app. In addition, app updates often will increase the overall performance of the app, such as speed and accuracy.

Manual vs. Automatic
App updates are random, yet continuous. Experienced users may prefer to manually decide if they will allow an update. However, most users prefer the convenience of automatic updates. iOS, Android, and Windows all offer an auto update option, which is accessible through the phone Settings. Consider choosing the option to only update apps over Wi-Fi, which will reduce data usage.

Uninstall Feature
While most app updates offer better security and performance, not every app update goes smoothly. That is, certain app updates actually cause new errors, bugs, or even crashes. This is generally due to an incompatibility between the new programming code and phone hardware. All app updates can be uninstalled so the user can roll back to the previous version. If you experience any update problems, contact your company’s IT service department to have them handle the problem.

As mentioned above, certain app updates will cause system instability and problems and it is a good idea to backup apps, especially those that contain irreplaceable information. For example, a notepad app that has a lot of personal notes. There are many free or inexpensive apps which offer excellent backup functions. Using a cloud service based backup is also a good way to prevent data loss in the event you lose your phone.

In conclusion, updating apps is essential to proper smart phone security,functioning, and performance. As an app provider you need to do your part to keep customers coming back. Regular updates will help to make your apps more secure, functional, and effective. Keep these tips in mind as you think about your own improvements.


Evolving Mobile Apps development trends in 2015

Are you intrigued by the changing scenario in Mobile Apps development trends in 2015? As a thriving industry, mobile app development has evolved tremendously. Institutions and organizations who need to keep up with the trends in mobile apps can contact an innovative mobile application development in US for customized needs. The year 2014 saw the maturing of the mobile app market from tablets and smartphones to Internet of Things (IoT) to wearable devices with emphasized focus on mobile app marketing and app analytics. Now in 2015, we predict an awesome increase in mobile app marketing trends.

Rapid Mobile Development

The focus will be to cut short the development lifecycles and the timeframe that occurs between Ideation and the launch.

Mobile App Security

This has been a big challenge and mobile app security needs to have more focus and function.

Wearable Technology

The focus should now be more on wearable device applications for related industries and enterprises instead of smartphones.

Cloud Driven Apps

With the cloud storage, developers can now structure applications which will be accessible on various devices that have similar data, features and functions.

Beacon and Wi-Fi Based Services

The year 2015 will see adoption of Beacon and Location Based Wi-Fi Services by app developers and businesses which will build effective retails and render intelligent information at expected places as consumers pass by.

Internet of Things (IoT) Apps

With the Internet of Things (IoT) transforming into mature model while integration takes place on multiple connected devices, app developers will be inspired to direct focus on user experience on different types of devices.

M-commerce & Mobile Payments

It will be more common to use a mobile phone to buy or pay instead of the usual debit and credit cards or cash especially with Google wallet and Apple Pay. Mobile developers will build mobile apps which are capable of processing transactions.

The Growth of Enterprise Apps

The focus would be on bigger and better opportunities for app developers in managing and structuring applications in 2015 for the Enterprise market.

Big Data and App Analytics

Mobile app developers will channel energies on analytics and big data by including newer data collection techniques in apps for functionality and insights.

User Experience

As a critical factor, user experience will be a leading aspect in 2015 in technology. As wearable devices, tablets and smartphones are on the increase, user experience is vital and important.

App Marketing App Store Optimization

This is a major factor which will bring success for an app in 2015. The Beacon and Location based Wi-Fi services offer marketers more access to zero in on a target based user location and leverage apps with offers.

In-App Purchasing and Advertising

This will focus more on successful revenue as app developers are moving away from the paid download model.

Mobile Gaming

Game developers will be continuously monitoring and managing mobile gaming in 2015. This is because mobile gaming will be cloud driven with more demand on frequent updates.

The Impact of HTML 5

As technology increases and expands its horizons, discerning businesses will incorporate its benefits to design and build hybrid mobile apps which are capable of performing across multiple platforms. With the expected decrease in native apps, hybrid apps would increase based on HTML 5.

Smart Homes and Intelligent Cities and Offices

As IoT increases in popularity, real estate organizations, governments and location based Wi-Fi services would structure smart homes, intelligent cities and offices which can be managed and connected through smartphones. These solutions are dependent on mobile app developers who would help and support mobile experiences.

With technology crossing boundaries with increasing awareness, the best way for a successful mobile experience would be to acquire the resources of a reliable Mobile application development company in US.