Technology is driving revolution in all spheres of life and healthcare field is no exception. Ubiquity of internet connected smartphones has been driving patients and healthcare providers alike to the web and mobile applications when searching for information on healthcare products and services.
Smartphones, tablets, mobile apps, RMD (remote monitoring devices), and cloud technology can rewrite the script of your healthcare marketing efforts and help achieve your revenue goals. These are few success stories of cosmetic surgeons who gainfully employed custom mobile applications to acquire scores of new patients.
The ongoing rapid growth of healthcare focused mobile applications has been observed by numerous well recognized market research, many of whom specialize in mobile health, and healthcare marketing. Cosmetic Surgery practices must bank on the latest in mobile apps technology to gain a competitive edge in their market place.
Patient-facing mobile apps for cosmetic surgery practices serve two primary goals;
These goals are achieved by providing value to potential or existing patients through timely and relevant information. Here are few examples of what patients might find useful,
Please continue reading to learn five of the many ways mobile apps can help cosmetic surgeons grow their businesses.
Mobile apps are a great way to increase brand visibility in web searches. Cosmetic surgery practices can improve their brands’ visibility by employing techniques such as App Store Optimization (ASO) and be part of the 4 million downloads club (healthcare downloads).
High visibility is a factor governed by careful optimization techniques that are based on well researched search terms (or keywords). A well researched set of keywords and their variations can help marketers increase the odds for their mobile app reaching the top lists of Google Play and Apple App Stores. In addition, cosmetic surgeons can convey a perception of credibility and success through a compelling app design, download counts, and customer reviews for the application and the cosmetic surgeon.
Most healthcare practices already have a website, are running some email campaigns, and few of them also write blogs – a well designed healthcare mobile app not only fits well in this mix, but also tie these activities together. The beauty of mobile apps is that they can easily be integrated in existing marketing campaign and work wonders.
A mobile-integrated marketing plan helps boost healthcare marketing efforts two ways.
This method has been proven effective in getting users to frequently read brand defining newsletters, e-books, articles and case studies; that can result in converting curious app users into paying clients over time.
According to a recent survey of 1,000 businesses, email marketing has the highest ROI (return on investment) of any marketing channel. Surveyed companies attributed an average of 23% of total sales to this single channel, and these results are hardly isolated. The question then isn’t: “Should I build an email list?”, but rather: “How can I build my list as quickly as possible?” Cosmetic surgeons can employ a well designed mobile app for this purpose. Once you have the quality data on potential customers, you can easily and quickly get your brand message to your target audience. As they say, “marketing without data is like driving with your eyes closed”.
So, how do healthcare mobile apps help in data collection?
Mobile apps can provide essential information about a subscriber and their usage pattern. Subscribers can be convinced through mobile surveys and inApp messaging to share their contact details and other relevant data to be used in future marketing campaigns.
Hyper localized inApp marketing campaigns enable healthcare marketers narrowly target user-groups as needed. Cosmetic surgeons can use inApp messaging and calls to action to effectively target their intended audience and boost revenues. Features like these should be discussed with developers before hiring someone for iOS or android app development in Los Angeles.
Effective personalization of a brand message is the key to success in modern healthcare marketing.
As noted earlier, mobile apps enable data-driven marketing and help personalize communication to ensure that marketing and brand message effectively address the preferences and needs of your customer persona (a semi-fictional representation of your ideal customer based on market research and real data about your existing customers).
Your app’s user interface, content, size, shape, and other elements are designed and crafted in the context of the needs, taste, and preferences of your target persona. Therefore, the likelihood of the success of a healthcare marketing campaign soars when potential customers receive marketing content that appears to have been specifically crafted for them.
“Before adding an app to their marketing mix, cosmetic surgery practices must ensure that the app fits well with their brand message and overall marketing strategy.” Says Sani Abdul-Jabbar, the managing director of VezTek USA, a healthcare mobile apps development and consulting agency in Los Angeles.
There is a wealth of online resources available to students, but it can be quite overwhelming to know how to best make use of them. If you are getting your Master’s degree, using online resources will make you a more effective student and maximize your potential. Here are a few of the very best online resources that will make your educational life much easier.
When it comes to doing preliminary research, nothing beats the convenience or breadth of Google Scholar. It’s a free search engine that scours most major scholarly journals. If there is a freely accessible version on the web, it links to it for you. It’s not the most in-depth way to search for material, but it is a great starting point.
This online organizers was designed to make students’ lives easier, by allowing them to build, organize, and share notes. It will also create reminders assignment reminders, track grades, and hold your schedule all in one place.
One of the worst aspects of being a student is the high cost of textbooks, and the frustration of trying to find the right version. This website searches across over a hundred different online bookstores so that you don’t have to spend hours on the Internet looking for used or cheap copies of textbooks.
Tracking sources and building a correct bibliography is one of most painful parts of any writing assignment. Thankfully, this website will do the hard work for you. Simply enter the ISBNs of the books you used and the titles of any works cited in a paper, and OttoBib will spit out a correctly formatted bibliography.
When it comes to doing teamwork, passing documents back and forth by email is frustrating and can lead to a lot of confusion. Instead, put your shared work in GoogleDocs. It will track your changes and store your work in an accessible place, so you don’t have 20 versions floating around.
There are so many great online courses out there for you to take advantage of. For example there are even ways for you to earn a masters in library science online. An accomplishment like that can really help you get ahead in the workplace. You really want to make sure that you are always trying to gain as much of an education as possible.
There are also a lot of mobile apps that you can use to help you improve your education. Even tools such as the camera on your phone can be extremely useful. You can use your cell phone to take pictures of important notes and PowerPoint slides that your teacher presents. You can also use the voice recorder to record your teacher’s lectures and important study sessions. (With permission from your teacher.) Some other great apps you can try out are:
The Internet puts so many invaluable resources right at your fingertips. If you use them effectively, you’ll be a better organized student, and do better work. Use the resources listed above, and the web will be one of the greatest assets of your entire education.
Mobile app development is quickly becoming a central pillar of modern business. Mobile apps allow businesses to reach out to consumers and clients in ways formerly not experienced prior to the mobile revolution. This popular trend has created a demand for mobile app developers that will not be ending anytime soon.
In addition, this opportunity has opened the door to developers to make an extraordinary amount of money working for businesses in need of their unique programming skills. The more mobile functional languages a programmer has under their belt, the more flexible they will be in their ability to meet the needs of companies that seek their mobile development services. The following are some other reasons to consider learning a mobile app development language.
Since the world is only just experiencing the beginning of the mobile app phase of its digital evolution, the future will continue to build upon this already well-established trend. As the Internet itself evolves into a more pervasive landscape of the Internet of Things, the need for mobile apps to accommodate the increase in Internet-ready devices will soon explode with an exponential demand for mobile apps that function with new, innovative devices that hit the market.
One of the best ways to learn a mobile app language is to get a master’s of computer science online from a reputable school. Along with developing a skill that will place students at the heart of the mobile frontier, mobile app-based development languages are also used to perform other types of web-based and non-web-based software development products. This means that a student’s programming skills will be in demand even outside of the growing mobile app industry.
Another great reason for learning a mobile app language is if you are starting your own business. Simply possessing the skills to develop your own business’s mobile app is a money saver and money generator all at the same time. Not needing to hire a developer also means that youcan completely control the process of development as well as the outcome.
Since modern consumers continue to become increasingly mobile in their daily interactions, those who learn mobile app development languages will be able to more directly interact with customers on multiple levels. According to Entrepreneur.com, mobile apps help customers gain access to a company’s product lines, and they also help put customers in touch with people who can help them better use a company’s products in real time.
The world is continuing to become a fully integrated mobile market. With every new digital advancement, the mobile app development arena continues to become an ever-evolving place for amazing opportunities. From technical challenges to vast money making potential, learning a language for mobile app development is certainly the ticket to an in-demand career.
Mobile marketing is one of the most effective types of marketing strategies. It brings customers who are more ready and willing to purchase products to your virtual or physical store. The problem is, a mobile marketing campaign may fail to acquire the amount of customers you might like. Let’s examine some avoidable reasons for why your mobile marketing campaign may be bringing fewer customers than you first predicted.
You Lack Direct and Simple Calls to Action
The major advantage of mobile users is the fact that they are more willing to jump at a good opportunity. The more steps you make them go through to see that opportunity, the less likely they are to convert. If your calls to action aren’t straightforward, then consider making them more direct. Make only one other page link to jump to before purchasing, rather than four or five.
You Failed to Set Realistic Metrics
Success is something you have to measure. If you fail to set metrics besides “I want to see more customers”, then you will have an extremely difficult time measuring your success and improving upon your current campaigns.
The best way to create a metric for a new mobile marketing campaign is to take your current growth rate for mobile users. You can then measure it against the results of your campaigns, and then you can begin testing for the effects of changes to your campaigns.
Your QR Codes Aren’t Valuable
A QR code is something designed to expand the functionality of your mobile campaign. It enables mobile users to sign up for a promotion, to find more information on a product, or to do something else that would require a long list of steps.
If your QR codes aren’t providing value to your customers, then you may have located a point of failure within your mobile marketing campaign. See if pros like Compusmart Solutions can offer some advice or solutions to why you might be lagging in this area.
You Didn’t Focus on Word of Mouth
Social media and mobile marketing are two closely related fields. Word-of-mouth advertisements from your most satisfied customers on social media can enable your mobile marketing campaigns to achieve greater results than they would independently.
Consider integrating your mobile campaigns with your social media efforts. An app development company or web design company can help facilitate this, as they know how to enable customers to spread information about your products and company.
The most important thing to remember is that no mobile marketing campaign lasts forever. You must constantly retool and refocus your efforts to ensure you can maximize the return on your mobile campaigns.
Mobile application development is one of the most popular software categories precisely because it is relatively easy to get started. While it might seem the compatibility and cost issues are significant, the truth is there are many ways to build mobile apps that don’t necessarily require specialized equipment, software or even intricate programming knowledge. Here are a few ways you can get started learning how to build mobile device applications.
Prototyping and Rapid Development
Tools like Adobe’s Comp CC make it possible for designers and digital artists to produce working mockups of a mobile application interface in a fraction of the time it would normally take to hand-code the same functionality. Like the Rapid Application Development (RAD) tools for desktops, these utilities make it possible to produce a structure that can be enhanced with strategically placed functions for maximum capability with minimal technical risk.
One of the best kept secrets of the mobile development world is the fact Adobe’s Flash IDE can export fully functional applications to mobile devices with exactly the same capability as the desktop equivalent. This can be an enormous advantage, since the Flash IDE is leaps and bounds ahead of most other tools in its category
Java and Formal Training
The language of choice in most academic institutions is Java. It combines relatively simple syntax with a well understood object model that is fairly straightforward for beginners. Java does require study and most developers will find at least a year of experience vital to their ability to be productive and reliable. Students who pursue a degree like a masters of computer science online, can learn Java and immediately apply it to app development because Java is the native language for the Android mobile operating system.
Developing for mobile devices is not all that different from development for desktop PCs. The ability of a developer to work confidently on the PC will be of great use when developing for mobile devices. This is a skill that should be developed. While mobile devices can be a fast-moving technology and present a number of challenges, they do offer some interesting alternatives to the stationary computer and its heavier, more established and more powerful applications.
Technology, progress, and education tend to go hand in hand and 2016 will be set to be an interesting year in new technologies made for education. These emerging technologies are already progressing students in unimaginable ways. Below are the top five new technologies you can expect on university campuses and how they are doing more for your academic career.
Wearables will soon push students and educators to create many amazing things they could only dream of a few years ago. Wearables will help students with fitness and school notifications, they will also assist in student engagement. Soon, with wearables, students will be able to interact more with different lectures in engineering and design. Educators will also be able to monitor, track, and communicate with students much more efficiently. Overall, wearables will push collaboration to new heights.
Fully Connected Classrooms
We are already experiencing smart homes and cars, but soon we will have smarter classrooms. Every piece of classroom technology will soon be able to be connected to internet enabled devices. Classrooms will soon be experiencing things like Gesture control devices which will allow educators to collect more data on students and ultimately creating a more dynamic environment.
Mobile apps are doing more in universities than many might have predicted they would. Students and professors alike are working with these new applications to get better education and new chance in the classroom. SoundNote, for example, records audio for students to listen to lectures and go over verbal notes. ShareYourBoard is an android app that allows users to photograph a whiteboard and store the data for fast notes as well. Exam prep apps like BenchPrep and TCY Exam Prep are able to network students with fellow users who are supplied with notes, quizzes and more.
As technology keeps growing smarter, educators and researchers will use them as aides to work. Researchers will be able to use supercomputers to help with massive data collection and analysis and educators will use them to help students with disabilities. Even getting a degree in health information management requires being educated in the latest analytics and data information collection technologies. We have already seen robotic instruments revolutionize the special education field such as helping withdrawn ASD students.
3-D printing is still a fairly new technology and will continue to amaze. However, it already has begun to change education environments. Students now don’t only get to see a picture of a specific thing, but also get to actually use and interact with the item in question. With the ability to create, students will create new ideas and be able to work in their field faster.
Virtual Reality is the best technology to not only engage educators and students, but to help immerse students into any situation. Imagine students experimenting with different career prospects, or students being explained complex lessons in a new world that will help them see, feel, and experience it, rather than just reading about it.
These are the top five exciting technologies coming to your local university. Get ready to experience an educational movement towards the future where students and educators will create, wear, engage, and immerse themselves into new educational frontiers we could only dream about. Students should be ready for technology in and out of the classroom.
Most experts will advise you to choose “.com” domain name for your company’s website. This is the oldest domain extension and the largest and the most popular TLD. Its original purpose was to mark commercial web addresses, and single them out from networking (‘.net’), educational (‘.edu’), and organizational (‘.org’) ones. Due to ‘.com’ domain extension’s popularity entrepreneurs often have problems with finding an available domain name, that’s suitable for their company’s business. In this article we will determine major difficulties when choosing ‘.com’ domains and try to find the best available alternatives entrepreneurs can use instead.
Why domain name is important
On the web, domain name represents both address and company’s name, and therefore it is one of the most useful and practical branding tools. Companies with unattractive domain names which are hard to type or remember, can’t use various digital marketing benefits. They also need to put much more time, effort and money into search engine optimization in order to become visible in search engine results.
Consequences of ‘.com’s popularity
This is still the most popular domain abbreviation, but since all companies, organizations and individuals tend to buy it, it is very hard to find an available domain name. This also means that new businesses first needs to check domain availability and then to choose the appropriate company name. Both company and domain name are very powerful branding tools and figuring out the right combination that will represent your business venture in the right way can be quite tricky. Many entrepreneurs tend to add more words to their domain name, so they make it more unique. In most cases this is not advisable because then their name becomes much harder to type and remember, which means they can lose many potential customers.
Are ‘.net’ and ‘.org’ good alternatives?
These are not exactly the best alternatives, especially if registered ‘.com’ domain with the same name already exists. Since most people assume that adding ‘.com’ to a company name is the right way to find company’s website, they will usually end up on ‘.com’ domain website. In most cases rival companies tend to have the similar names, this means that if your rival already has a website with ‘.com’ domain, choosing ‘.net’ or ‘.org’ extension might send potential customers directly at their door. This can hurt your business and your website’s Google ranking.
What about country-code TLPs?
These domains should be used for country-specific businesses. They come with country extension at the end and are usually provided by national domain registry. Some of these domains are: ‘.us’, ‘co.uk’, ‘.ru’, ‘com.de’. These domain extensions are good for both conversion and SEO, but only in specific country, the domain extension refers to. Knowing that business is run by local company gives buyers more confidence. On the other hand these extensions are hard to customize, and certain variations like ‘.com.au’, tend to be too long for most company names.
New top level domains and benefits they bring
For more than two years ICANN have been launching new TLD extensions. These can be used for customizing company’s domain name, and many entrepreneurs switch to these generic domain extensions in the lack of appropriate ‘.com’s. ICANN launches few dozen new domain extensions per month, and the full list of those can be found on their website. This ICANN move will diversify domain name choosing and enable small business owners to avoid paying thousands of dollars to domain name resellers. These generic domain can often be used for creating interesting and fun syntaxes that explain company’s niche or motto. Some of the most useful extensions from this group are: .me domain, .today domains and .store domains which came out few days ago. Great customization opportunities made generic domains very popular. One of the biggest move which supported their popularization was the choice Google-founded alphabet took, with registering Abc.xyz domain name.
With assigning your company with the right name you will cut future promotion costs and make your branding strategies much more effective. Since this is such an important thing for determining company’s future success, entrepreneurs need to approach this task with utmost dedication. They should choose the domain name that is creative and easy to brand and that can be easily used on social networks.
The widespread use of smartphones is only a recent phenomenon. Businesspeople before did not always use mobile apps, but your business is better off with them. Many people are mobile not only in the ways they work but how they spend their leisure time and it is important you make your own business more accessible this way. Here are a few ways you can appeal to the mobile side of your customer base.
Having an average website is not good enough anymore. Nowadays, you need a mobile-friendly site that caters to people on the go. Anyone who uses a smartphone or tablet should have access to the internet. The screen on a smartphone is much smaller and less interactive than the one on a laptop and phone manufacturers are seeing this problem and making the screens bigger. Even if you have a large-screened phone, there are still many options you are restricted from doing.
This is why many businesses are creating mobile-friendly websites and apps. They are designing webpages with visual and video features that fit onto small screens. For your business to become more mobile, consider mobile phone customers and what they will need from your website.
Mobile Credit Card System
Every successful business needs a system to swipe credit cards. After cash, the most common way people pay is by using credit cards. When the business becomes mobile, you need a way to take this system on the road.
One option is to have a mobile credit card processor. This way, customers pay over their mobile phones and tablets. Another option is to use a mobile credit card reader that you can take anywhere. Check out options at Payment Solution Pros to see whole service systems that can keep your business on track without you doing much extra work.
Put Your Business in the Car or Truck
Many businesses take their products and services on the road. From pizza delivery, to beauty spas, more businesses are being operated out of large vans.
If you like the idea of traveling, and want to make business more convenient, invest in a mobile van. On the exterior, show your creative side by decorating the company’s name, logo and slogan. Soon after running the business, you will bring in profits that exceed the cost of gas.
Making your business more mobile is necessary in this competitive world. Today, all you have to do is look around to know about the latest consumer trends. More people are using smartphones than they did twenty years ago. Your best tactic is to increase the mobility of your business in order to increase its success.
Mobile and cell technologies have become increasingly affordable, and businesses have started to include some in their business plans. Giving your employees the ability to stay in touch no matter where they are, can make your company more profitable and effective, and by including your customers through mobile apps, you can make for more sales and added advertising.
Company Branded Apps
Provide your customers with an app they can download and keep installed on their phone. With the app, they will always be just a single click away from contacting your company. Include the ability to connect with your customer service representatives using a built-in chat or messaging software already available on their phone. You can also provide instant business messaging services through your website for easier customer connections.
Use Personal Hotspots
Client meetings shouldn’t be limited to your office. With personal hotspot options available on your cell phone, you can take your presentations anywhere. Show prospective clients resources available online, and get real-time updates on how your company is doing using your mobile phone. Your mobile phone can keep your computer and tablet connected while traveling, and it can help you get more done.
Centralizing Your Data
Modern companies need to have access to constantly updated information at all times. With the ability to access your data anytime, all members of your company can keep updated on the latest company information. Whether you’re an agency that books time slots, or sells limited inventory from your warehouse, having a mobile phone can help ensure you get customers accurate information and bookings no matter where you are. You can leave the office in an instant if your company keep all the files and data available online in a secure central database.
Instant communication is a big plus of modern business that utilizes mobile technology. Businesses are moving to mobile mandatory platforms. If your business isn’t able to communicate using mobile methods, you’re going to find it edges out in favor of a business that does. Instant communication is essential for your business plan. Without it, you won’t be able to connect with your customers and vendors in an effective way.
Mobile Merchant Services
There are several companies that have made mobile billing a reality. You can now swipe customer’s cards without having to pay a hefty fee for a dedicated credit card processing machine. Simply plug in a card reader and start taking payments from your customers immediately.
There are several ways to build your business and make it mobile-friendly. Businesses who aren’t taking advantage of mobile technology need to find ways to start including it. Your customers expect you to be able to communicate virtually anywhere, and you’ll lose business by not being able to close your sale when it’s most convenient for your customer.
Running a company on a shoestring budget makes some people think they should play by the book and hope for the best. Well, the truth is, belt tightening and unimaginative philosophy will not get you very far. Think in terms of bold moves, daring initiatives and unconventional business strategies. They can help you spread brand awareness, connect with the customers on an emotional level, create a sharable content, and increase your exposure to the public. This seems like a way which shows much more promise, does it not?
Out-of-the-box and guerilla marketing tactics are a great way to jumpstart marketing activities. According to research, they boost the sales by 30%, while considerably cutting down the marketing budget. This is a win-win business scenario, especially for startups looking to get their operations off the ground. Many turn to campaigns that spark attention on social media and produce content with the viral potential. Infographics, for example, suit the shortened attention spans and visual cravings of modem consumers, easily stealing the online show. Now, focusing on the immense power of the internet is fine, but do not neglect the other, “real world” opportunities.
The stage is set
Today, customers are bored and overwhelmed with content fatigue. They are bombarded from all sides by generic ads and aggressive visuals. Unless the ad is original, they will likely hate it. What they want is something new and exciting. Hence, companies that manage to create a fresh consumer experience are leading the way on the market. You will hear a lot about the importance of finding out where your audience is. But, have you ever considered going so far as to put an ad in a bathroom of a bar where your potential customers spend time? The whole world is the stage, whether it is a prime digital real estate in the form of social media, or bare walls of the urban jungle.
The great outdoors
So, why not contact local street artists to turn dull, gray surfaces into vivid displays of your business philosophy and company’s values? Here, you are dwelling in the area of guerilla marketing, which most often manages to spark the attention of the wider audience. Daily mail is just one of the companies that had much success with outdoor ads. Those who want to explore the enthralling three-dimensional marketing further should think in terms of installations. Namely, Proctor & Gamble put a giant green comb on tangled phone lines to prompt people to switch to Rejoice Conditioners. This shows that the surrounding environment is teeming with opportunities, so get you creative juices flowing.
On a personal note
Personalized products are in the spotlight lately, as they stand out from the piles of uniformed items. Master the art of turning mundane, everyday item into something unique that customers will rush to get their hands on. Startups can offer some of them as rewards for customer loyalty and as incentives to spur engagement. Think about giving away some custom USBs, office supplies, T-shirts, gift cards, etc. Also, remember the “Share a Coke” campaign that the famous company launched in June. It swapped the all-famous label with 250 different names, resulting in increased sales and public exposure. This is something startups must use as a fuel for the exhausting business race ahead.
Rise and shine
To achieve success in an unfavorable economic climate, think beyond billboards and ads. Follow avant-garde ideas and stay on top of social trends. This goes a long way toward building lasting relationships with the consumer. Deploy your guerilla squads, arm yourself with peculiar strategies, and present messages in a fun and exciting way. Seek alternatives to existing methods, and beat the competition in the creative department. There is no better way for startups to rise above their disadvantaged position on the market and stay ahead of the pack.