Chantilly, Va.-based media consultant BIA/Kelsey says there will be a sevenfold rise by 2017 — getting to $9.1 billion in 2017, from $1.2 billion in 2012. That’s an annual compound growth rate of nearly 50%.

This will represent a 6.1% share of all local media ad revenues, up from a 0.9% share in 2012. BIA/Kelsey says large brand advertisers will increasingly come to using mobile campaigns with premiums for location-targeted advertising.

BIA/Kelsey says mobile local ad revenues will grow to 54% of overall U.S. mobile advertising — up from 38% in 2012. Total U.S. mobile ad spending, is estimated to climb from $3.2 billion in 2012 to $16.8 billion in 2017.

Local media search advertising will continue to garner the most dollars — hitting $5.7 billion in 2017 from $704 million in 2012. This will be followed by display advertising, estimated to land at $2.7 billion in 2017 from $379 million in 2012.

Local mobile video will also climb quickly — reaching $515 million in 2017, from $38 million in 2012. SMS (commercial SMS messaging) will climb from $101 million in 2012 to $162 million in 2017.

via MediaPost Publications

VezTek USA is an iPhone & Android game developer company; offering a portfolio of integrated services including mobile apps and games design, development and marketing. We partner with our clients for success – from idea to the app store. Please Contact Us today to discuss your mobile games and app development and marketing needs.We will bring your mobile app or mobile game idea to market quick.

VezTek USA is an iPhone & Android game developer company; offering a portfolio of integrated services including mobile apps and games design, development and marketing. We partner with our clients for success – from idea to the app store. Please Contact Us today to discuss your mobile games and app development and marketing needs.We will bring your mobile app or mobile game idea to market quick.

via VentureBeat.

How to Develop Android Games is a question I get asked everywhere – or as it seems – from business events to family dinner tables. The rise of Android phones and the demand for Android games and apps development has resulted in an unprecedented interest to develop mobile games among the professional developers and the commoners alike.

VezTek USA – the Los Angeles based mobile solutions firm – develops high end Android games and applications. It’s upcoming mobile game – Space Race 3D – is dubbed as one of the most anticipated games of 2013.

Here are few pointers to get you started if you want to develop android games.

1. The Android Developers Guide is a good place to start if you want to learn how to develop Android Games. Android is a Java based program: you’ll need to learn the Java language to control the device through the Java libraries developed by Google. Google also offers some Android Development Courses on Google Code University.
2. Game development tool – such as Unity – can be used to Develop Android Games. Once the game is developed in Unity, it can be exported for Android or any other supported mobile platform.
3. If you find programming too intimidating, there’s a growing numbers of software options available that will allow you to Develop Android Games without no or little programming. As always, there are tradeoffs. This non-programming approach while allows you develop decent games but they will be no match of the top quality 3D chart toping games. Those games involve large teams and even larger budgets. Here’s a list of some of these software packages;

And here’s one last option – Contact VezTek and we’ll develop your game for you.

VezTek USA is an iPhone & Android game developer company; offering a portfolio of integrated services including mobile apps and games design, development and marketing. We partner with our clients for success – from idea to the app store. Please Contact Us today to discuss your mobile games and app development and marketing needs.We will bring your mobile app or mobile game idea to market quick.

An experienced iPhone game developer company would also hire only experienced resources. This screening has become more critical than ever before since these days everyone and their grandmother seem to be experimenting with mobile apps and game development. A professional company would ensure that they develop highly quality games and apps.

With few exceptions, most of top of the chart iPhone games are designed and develop by teams of highly skillful experts in all aspects of design, development, deployments and even marketing of those games. Having been through a number of projects, an experienced iPhone game development company would be able to anticipate potential risks to a game development project which can save the investors considerable amounts of time and money.

Not to be repetitive, but if you are in the market for an iPhone game developer company make sure that you hire someone experienced in developing games similar to your idea. For example, some one experienced in developing a role play game like Infinity Blade, Galaxy on Fire, or Space Race 3D would be better suited to develop a console quality role play game.

Want to Hire iPhone Game Developer?

VezTek USA is an Android and iPhone game developer company; offering a portfolio of integrated services including mobile apps and games design, development and marketing. We partner with our clients for success – from idea to the app store. Please Contact Us today to discuss your mobile games and app development and marketing needs.We will bring your mobile app or mobile game idea to market quick.

After the mobile game development phase, and the game is approved by Apple, the next goal is to get enough customers to download it. This process, to some degree, is a chicken and egg situation: one needs downloads to get on top of the ranking charts, but having a high ranking is what drives the download. This scenario appears discouraging; but fortunately it’s not completely out of the hands of the mobile games developers. After all, Apple approves and features new game apps every day.

So, what pleases Apple! Good design is certainly important. A game that has a polished design, is entertaining and is engaging certainly has a higher chance.

Game Design

Looking good is a matter of solid design. A good designer is crucial in order to create an engaging interface, logos, and screenshots that appear in the Apple iTunes Store. This collateral is what a potential customer sees at first, so they need to have a solid impact on their buying decision.

Game Features

The mobile games are developed in many different languages and tools but Objective C is standard. If you plan to develop the game yourself and don’t know Objective C, it would be a good idea to enlist the services of an Objective C programmer. the games should be thoroughly tested before any presentation to the potential buyers. An inexpensive method of testing is to recruit family and friends as testers. There are also professional firms that specialize in beta testing.

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VezTek is a full service mobile apps and games design, development and marketing firm. We partner with our clients for success – from idea to the app store. Please Contact Us today to discuss your mobile games and app development and marketing needs.We will bring your mobile app or mobile game idea to market quick.

The all new iOS6, the latest operating system from Apple, brings significant changes to the App store. The new operating system comes with several new features and functionalities that are significantly influencing the way the users now interact with and discover the apps. Mobile games development firmscan leverage these features to promote their apps. Here are four of the most prominent features.

Bold Visuals

The iOS 6 puts emphasis on bold visuals. The graphics design, icons, and the colors choice play even a more prominent role now than the description of the application. Carefully chosen graphics can have a major impact on the download and use choices made by the potential users. The application of the destination page is now displayed in the swipe-able card format. These cards show a larger icon and the first screenshot of an application, giving the images a more influential role to attract potential users. No text is displayed at all until the card is clicked again, which means that the attractive icons and screenshots are needed for good conversion rates. When users click on the screen again, you can see the first few lines of the text of the description: the Mobile Games Development companies and mobile games publisherare advised to remember that it is essential to have a high impact first few sentences to make a good sales pitch.

App Store Optimization

Search results too are now displayed as swipe-able cards displaying one result at a time. In iOS 6 the users scrolls the cards to see each new research results, while in iOS 5 the cards are shown as a continuous lists of thumbnails. Good app search optimization becomes even more critical for the app marketers because the new display makes it more difficult to find the apps via the search function in the app store. As with the traditional search engine marketing, keywords play a critical role in optimizing for app store: the app store marketers would be wise to remember the new app store rules. Aspects – such as the importance of the application name and keywords – remained as important as in previous versions of the App Store, but Apple has made some changes to its search algorithm that affects best practices for optimizing App Store. IOS 6, the singular forms of keywords are acceptable, so ignore the extra “-s” to get the most out of the allocated 100 characters. Now the class of application, such as free games or automatically becomes a keyword, not repeat it in your description. In-app purchase does not affect rank. Many Mobile Games Developmentfirms report that Apple seems actually to penalize developers repeat keywords in the name of an application and labels in-App purchase. Download large volume is still necessary to achieve high ranking in search of the App Store, and now the app store page “Likes” are also included in the iOS 6 App Store and influence the search and chart ranking.

Chart Ranking Makeover

In iOS6 Apple doesn’t seem to have changes the chart ranking algorithm; and is still largely based on the volume of downloads during the last 72 hours, with the last 24 being the most influential. Graphic landing pages, however, had a makeover. Top Free and Top Paid categories display only four applications at first. Users can swipe the apps to see the top of each category, four icons at a time, or click on “View All” to see the full list. This compares with iOS 5, where users see the 25 and 50 applications thumbnails. The mobile games development companies and publishers used to strive to reach the Top 25 ranking; with these changes that area loses its importance. Thorough tracking and monitoring of boost campaigns in iOS 6 should reveal a new range of ranks for marketers to target, such as the top four or 32.

The Genius

Another very obvious change in the new Apple operating system is the shift from Categories to Genius as a new main feature in the App store. iOS 6 App Store has removed the button on the app’s landing page is replaced by Genius. The “Categories” tab is hidden behind a small tab on the featured and top charts. With over 700,000 apps are now available in the App Store categories may have lost its relevance as a way to sort and search applications. Without emphasis on categories, users are more likely to use Genius, Top Charts and keyword searches to find what they are looking for. Apple is putting more emphasis on Genius in hopes of becoming a more popular tool for discovery app on the App Store. Genius recommends applications based on the history of a user download, Apple is said to favor their own applications and brochures are active. Genius can become a popular method of discovery. As with most Apple Genius algorithms algorithm is a closely guarded secret, but as it gets more attention as a method of application discovery, mobile games development companies will place more effort to decipher it.

via mobilemarketer.com

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are equally, if not, popular among the kids as they are among adults. Here’s a list of top 5 mobile apps for kids.

I Spy With Lola HD

Kaufman – a true indie game developer – with one partner, he is responsible for all graphic design, animation and coding of their applications. to your applications. Their success has been nothing short of remarkable.

It is probably fair to say Kaufman is exactly where a game developer would want to be.

Kaufman developed games for the smaller screens and touch devices when it was hard to find a game developer who wasn’t trying to design and market mouse based computer games to the mobile market.

Their last game, The Lost City, was published in February 2012 and has received over 3.5 million downloads to date. Kaufman reportedly was able to build the Lost City 10 times faster using Corona SDK, a mobile apps development tool.

“I try to think of some objects of pleasure and play, then try to build an interesting story around them. The game constantly evolves as we draw different ideas and try to replace them with the stronger ones, which in turn changes the game map and places around. It is a juggling act and very intense!” said Kaufman.

When asked, of Freemium, payment, and advertising –  What was his preferred monetization model; Kaufman eloquently responded that the only model that seems to work is the ‘original model’. That is, make games that people actually want to play.

Kaufman said that there appears to be a strong correlation between an app’s success and its position on the top chart. He further added that the downloads comparison between the Top 10 and Top 50 is pretty amazing.

So yes, a game developer can make himself a millionaire in the app store: as long they keep their focus on developing mobile games of the very best quality and then keep doing in over and over.

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