VezTek Offers Tips and Secrets of Mobile Apps Advertising at the Digital LA – Mobile Apps and Ads panel at io/LA in Hollywood.
VezTek USA was invited to join a panel discussion on Mobile Apps and advertising. The event was organized by Digital LA – a Los Angeles based networking group reaching 30,000 professionals in the movie, music, games, fashion, and startups.
Sani Abdul-Jabbar, the co-founder and managing director at VezTek and an expert on mobile apps start-ups, joined the fellow panelists including Nick Lynch of Engage BDR, Nikao Yang of Ad Colony, Babette Pepaj CEO and Foudner of Cookbook Cafe and Jason Crilly CEO Pagewoo.
These are some of the highlights of the discussion;
- Three main types of mobile ads are:
- Banner: used by telecom, tech and dating companies
- Video: used by movies, auto and CPG because they often already have a trailer or other video asset, said Nikao Yang, AdColony. ORMMA and MRAID are two major types of mobile ad format (like .wav or .mov for mobile vid)
- SMS text ads haven’t caught on in the U.S. However, international users’ multi-SIM phones can access multiple phone numbers from one phone, including a phone number set up to accept spam text ads, said Sani Abdul-Jabbar of VezTek.
- Standard mobile ad sizes include 350 x 200, but a lot of ad formats vary widely by device (Blackberry, Android, etc.). Identify what device your customers are more likely to use and focus on ad units for that device.
- CTR: Mobile ads have higher click-thrus than online ads because users are more focused on devices in their hands with less to look at than a web page. Click thru rates for mobile banner ads can range from .6-.8% on broad networks, .5-2% on targeted networks, and 3-8% on video.
- CPM is 50 cents to $2 for mobile banner ads, and $5-10 CPM for video ads
- Targeting: Mobile ad networks are very sophisticated in their ad targeting. You can reach users by geo (city, area code), demographic (age/gender, if opted in), device (iPhone, Blackberry), and even operating system, said Nick Lynch of engage:BDR.
- Mobile Ad Networks: There are more than 200 mobile ad networks to buy mobile ads on. Major players include Tapjoy, Mojiva, Jumptap, AdMob (Google), Millennial
- Keep it Simple. Keep your mobile web pages simple, with clear calls to action so people know where to look and click. PageWoo lets companies use a quick web interface to create mobile landing pages with obvious calls to action, resulting in higher click-thrus and purchases, said CEO Jason Crilly.
- Adding Ads to your App. You can add mobile apps to your app if you get a lot of traffic, if you can make the ads related to content, etc. Revenue splits are around 60% app-maker, 40% ad network.
- Beyond the Banner: The Cookbook Cafe app lets advertisers sponsor recipes, even ingredients like sugar, eggs, which are shared and talked about, resulting in social media marketing, said Babette Pepaj of Bakespace.
email info@VezTekUSA.com for expert advise and development of your mobile apps startup.