The industry took a giant step closer to getting HD Radio into cell phones today with the announcement that a new low-power, low-cost, high processing HD chipset is now available. A joint effort among the NAB, iBiquity, Intel and Emmis Interactive, the technology was demoed this afternoon at the NAB Show in Las Vegas, where its developers hailed it as “revolutionary for our industry.”
The new chipset will work in cell phones, tablets and other mobile devices as well as in automobiles. It standardizes HD’s Artist Experience interface while also rolling out a host of new interactive opportunities for advertisers and providing reporting and measurement functionality for broadcasters and advertisers.
While mobile carriers have previously rebuffed industry overtures to install HD Radio into their devices, Emmis CEO Jeff Smulyan says the new chipset will change the conversation with carriers, due to potential revenue sharing opportunities it opens up. More from the NAB Show in Las Vegas in tomorrow’s Inside Radio.
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