Localize Your Mobile Apps Development
The Developer Economics 2012 report – prepared by Vision Mobile and sponsored by BlueVia – provides an overview of the world of mobile applications, analyzing the current situation and where the future is headed . One aspect that highlights the importance of the document is the role of local aspects of an app to its success.
Mobile devices, particularly those that bear the mark of Apple and Google, have greatly expanded the reach of the applications by connecting the developers directly with the consumers through the App Store or Google Play.
Is communication with the end user, they will pay or consume the product, something that did not exist. Today we have access to a large mass of consumers and an application that is developed in Spain can be downloaded in Latin America or the United States.
However, many agreed at the Developer Economics 2012 that for apps with free downloads – more attention is paid to the local aspect of globalization: unless the app is exceptionally popular – such is the case of Facebook, Google Maps or Angry Birds. For almost all other applications the local fatures of the apps play a decisive role in the customer buying decision .
According the mobile apps developers surveyed, more apps are downloaded locally than globally on all continents except Oceania’s. In total, North America produced 41% of the apps, Europe 31% and 14% in Latin America.
Among the interesting facts that can be read in the report are those related to language applications. Estimated 85% apps are in English, while there are about 21% in Spanish, and 16% are in Chinese which is rapidly expanding.