Registration is open for the third annual Mobile Marketing Summit: Holiday Focus 2012 New York conference Thursday, Sept. 13 featuring speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg, NBC News Digital, Millennial Media, ForeSee and Vibes Media. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the holiday season.
At this exclusive summit organized by this publication at the National Museum of the American Indian across from Manhattan’s Battery Park downtown, attendees will get to listen and meet with key executives moving the needle for mobile marketing and commerce. The conference, whose agenda is below, will be limited to only 200 delegates.
“This year will mark a tipping point where one out of two phones in U.S. hands will offer access to the Internet and applications, triggering a sea change in shopper behavior across channels,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.
“Armed with such powerful mobile devices, consumers are certainly going to demand more of their mobile shopping and marketing experiences from brands and retailers,” he said. “This holiday season will mark a real test for marketers and retailers to see if they can match the expectations of consumers in a medium that is rapidly becoming the future of marketing, advertising, media and retail.”
The number of mobile transactions is growing
Shopping for Double
The Mobile Marketing Summit is designed to offer senior marketing, retail, publishing and agency delegates clarity on how to proceed with the right mobile strategy that drives traffic not just to online or mobile commerce destinations but also to stores where the bulk of retail transactions still occur.
A deep-dive, the summit is also geared to helping marketers with mobile marketing decisions that continue to build on the customer relationships established in other channels.
Attendees will also get access to proprietary research on evolving mobile shopper behavior, data and other facts that will inform smart mobile marketing and commerce in the year ahead.
The event is priced at $495 for the day, which includes breakfast, lunch and cocktails.
The summit agenda can also be accessed viahttp://www.mobilemarketingsummit.com.Please click here to register for the Mobile Marketing Summit: Holiday Focus 2012 in New York on Thursday, Sept. 13, 2012