Smartphone Outpaces Feature Phones
Earlier this year, there was a study conducted that showed that by the time February rolled around, smart phones – such as iPhone and Android – began to outpace features phone users which points towards the fact that marketers are now going away from broader reaching techniques such as the use of SMS and moving towards more target oriented tools also including mobile apps advertisement.
One of the key points to consider in such a situation is the privacy issue. Consumers need to be sure to know what exactly they are getting into and opting for of course.
Although political candidates even to this day and the future will choose to heavily channel their finances and efforts into traditional media marketing, such as radio, television and print, more and more of them realize that mobile marketing can also be used as a potentially universal tool to connect all these traditional media sources.
Recently PayPal launched a campaign, where they were offering consumers the opportunity to buy products using their mobiles. This was done in collaboration with TiVo and Comcast and in this way it is clearly apparent how easy it is to connect the traditional media marketing world with the newly digitized forms of media marketing along with location specific advertising that we know of today.
General Manager of PayPal in Boston, Walt Doyle exclaims how there is a large influx of interest in such tools of marketing more so than ever in politics, but whether it affects the impending elections or not, remains a mystery for now.
He believes that location based advertising is perfect for politics and their electoral campaigns because it gives the candidates the opportunity to come up with highly targeted messages which are more likely to get responses. This can eventually become a great tool and be used for causes to raise money, collect funds etc.
Tore Erickson who is the Chief Revenue Officer at the Clash Group in New York says that as elections come closer, the astute politician will integrate all forms of media in his campaign, and mobile advertising is certainly one of them. The mobile is a ready to use transaction point and tools like location based advertising can make sure that it targets users to are more likely to donate and respond.