VezTek USA – the Mobile Games Development Company in Los Angeles – provides app store marketing services in addition to developing award winning iPhone and Android mobile games applications.
The all new iOS6, the latest operating system from Apple, brings significant changes to the App store. The new operating system comes with several new features and functionalities that are significantly influencing the way the users now interact with and discover the apps. Mobile games development firmscan leverage these features to promote their apps. Here are four of the most prominent features.
The iOS 6 puts emphasis on bold visuals. The graphics design, icons, and the colors choice play even a more prominent role now than the description of the application. Carefully chosen graphics can have a major impact on the download and use choices made by the potential users. The application of the destination page is now displayed in the swipe-able card format. These cards show a larger icon and the first screenshot of an application, giving the images a more influential role to attract potential users. No text is displayed at all until the card is clicked again, which means that the attractive icons and screenshots are needed for good conversion rates. When users click on the screen again, you can see the first few lines of the text of the description: the Mobile Games Development companies and mobile games publisherare advised to remember that it is essential to have a high impact first few sentences to make a good sales pitch.
App Store Optimization
Search results too are now displayed as swipe-able cards displaying one result at a time. In iOS 6 the users scrolls the cards to see each new research results, while in iOS 5 the cards are shown as a continuous lists of thumbnails. Good app search optimization becomes even more critical for the app marketers because the new display makes it more difficult to find the apps via the search function in the app store. As with the traditional search engine marketing, keywords play a critical role in optimizing for app store: the app store marketers would be wise to remember the new app store rules. Aspects – such as the importance of the application name and keywords – remained as important as in previous versions of the App Store, but Apple has made some changes to its search algorithm that affects best practices for optimizing App Store. IOS 6, the singular forms of keywords are acceptable, so ignore the extra “-s” to get the most out of the allocated 100 characters. Now the class of application, such as free games or automatically becomes a keyword, not repeat it in your description. In-app purchase does not affect rank. Many Mobile Games Developmentfirms report that Apple seems actually to penalize developers repeat keywords in the name of an application and labels in-App purchase. Download large volume is still necessary to achieve high ranking in search of the App Store, and now the app store page “Likes” are also included in the iOS 6 App Store and influence the search and chart ranking.
Chart Ranking Makeover
In iOS6 Apple doesn’t seem to have changes the chart ranking algorithm; and is still largely based on the volume of downloads during the last 72 hours, with the last 24 being the most influential. Graphic landing pages, however, had a makeover. Top Free and Top Paid categories display only four applications at first. Users can swipe the apps to see the top of each category, four icons at a time, or click on “View All” to see the full list. This compares with iOS 5, where users see the 25 and 50 applications thumbnails. The mobile games development companies and publishers used to strive to reach the Top 25 ranking; with these changes that area loses its importance. Thorough tracking and monitoring of boost campaigns in iOS 6 should reveal a new range of ranks for marketers to target, such as the top four or 32.
Another very obvious change in the new Apple operating system is the shift from Categories to Genius as a new main feature in the App store. iOS 6 App Store has removed the button on the app’s landing page is replaced by Genius. The “Categories” tab is hidden behind a small tab on the featured and top charts. With over 700,000 apps are now available in the App Store categories may have lost its relevance as a way to sort and search applications. Without emphasis on categories, users are more likely to use Genius, Top Charts and keyword searches to find what they are looking for. Apple is putting more emphasis on Genius in hopes of becoming a more popular tool for discovery app on the App Store. Genius recommends applications based on the history of a user download, Apple is said to favor their own applications and brochures are active. Genius can become a popular method of discovery. As with most Apple Genius algorithms algorithm is a closely guarded secret, but as it gets more attention as a method of application discovery, mobile games development companies will place more effort to decipher it.
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