Surprising no one, the latest statistics from Nielsen prove that smartphone purchases aren’t slowing down anytime soon.Among new mobile buyers in the U.S., two-thirds chose a smartphone over a feature phone in the last three months, the research firm found. That’s a fairly significant jump from around this time last year, when Nielsen noted that smartphones finally overtook feature phones among new buyers.In terms of other smartphone figures, not much has changed. Nielsen found that 54.9 percent of mobile customers now own smartphones as of June 2012, and Android still holds a commanding lead of 51.8 percent over the iPhone’s 34.3 percent. That likely won’t change anytime soon, as the release of new Android handsets like the Samsung Galaxy S III and HTC One series will keep Android sales strong and we don’t expect to see the next iPhone until this fall.Nielsen’s data also shows that Windows Phone 7 still has a pitifully small market share of around 1.3 percent. Given Microsoft’s recent announcement that existing Windows Phone devices won’t get upgraded to Windows Phone 8, I have a feeling that many potential buyers will be holding off on getting a new Windows Phone handset.Among smartphone manufacturer market share, Apple still leads, with 34 percent, followed by Samsung’s 17 percent share and HTC’s 14 percent.
According to new data from Nielsen, Android has continued to pick up steam in the United States, and retains its crown as the most-used smartphone OS during Q3 2011. Google’s mobile OS now accounts for 43% of U.S. smartphones, up from the 39% we saw back in July. Apple’s iOS, on the other hand, has remained lock-steady at 28% this whole time, putting it at a distant second.
Despite their lack of growth on the software front, Apple still rules the roost when it comes to hardware. Apple’s iPhones are used by a full 28% of all smartphone customers, making them the top manufacturer for yet another quarter.
Meanwhile, use of RIM’s BlackBerry OS has slowly begun to slip: while it previously accounted for 20% of the smartphone OS market, it now accounts for 18%. Certainly not a drastic dip, but the Q3 report doesn’t take into account some of the more recent unpleasantness that the folks in Waterloo have been dealing with.
Surprisingly, Windows Phone’s adoption rate seems to have slowed down as well, as it now only accounts for 7% of smartphones, down from the 9% figure we saw last time. Microsoft and Nokia certainly aim to change that come next year, but we’ll soon see how well their grand designs pan out.
The Q3 results are definitely interesting, but I think the Q4 report is really the one to look out for. New hardware (and OS) announcements are coming at a blistering pace, and it’ll be a hoot to see how the landscape changes after the holiday retail wars have come and gone
via Android Still Most Popular Smartphone OS, iOS Holds Steady In Second Place | TechCrunch by CHRIS VELAZCO.