Mozilla’s HTML 5
mobile based operating system or simply known as OS is the top contender for this week - with the support of some wireless networks. What this means for marketers is the fact that this piece of news has the ability to bring a new kind of consumer to the market of smart phones, one that is conscious about the cost and this can in turn unlock a plethora of new doors and opportunities as well.
The main advantage
of such a feature; the mobile being based on an operating system such as Firefox with its specifications being mirrored on an HTML5 level is that it enhances the development of smart phones; enabling them to function like the more high end devices in the market, however, at a relatively low cost. This can in turn directly affect consumers who are cost conscious and have been thinking for a long time whether to upgrade or not, what with all the expenditures and maintenance of high end devices.
Analysts in New York
have been reported to have said that the an HTML 5 based software is going to result in cheaper manufacturing and production of a smart phone which will also eventually allow for more control over the hand set.
The good news
for major brands in this case is also the fact that they have a larger smart phone audience to address in this way. Marketing, strategizing, and advertising all become double fold in profit since they will be reaching a bigger audience than before, a mass market if you must, the average market customer where price is also a concern.