iPhone Application Development is a pricey endeavor; primarily for the expense that goes into identifying, acquiring, and coaching iOS developers that can create superior software based on exploding technological innovation. Nonetheless, there are numerous mobile application development firms that are already unquestionably involved with iPhone application development arena. Their seasoned developers cater forward-looking ideas and help distinguish suitable technical innovation that can be used to apply the expected performance.
Lot of product strategy workshops are conducted with the firms gearing up to set in motion their mobile initiatives, and invariably an hour or two of each conversation is invested in debates around the merits of mobile web vs. native solutions. Regrettably, these debate generally focus on an “either/or” comparative analysis between the two alternatives and often misses the more crucial question of how to best leverage the strengths unique to each platform.
From a project management vantage point, these debates are justified – it’s crucial to study how cross-platform mobile initiatives will stage. For instance, how much sooner will the mobile web solution launch before the iPhone app goes live? Does it make sense to launch simultaneously if the project schedules are close enough?
But from an operational standpoint, it can be detrimental for teams to restrain themselves to one option or the other. Product strategists frequently fixate on the benefits of one specific platform to rationalise a toe-in-the-water approach, thinking along the lines of “let’s test the value of mobile with a mobile web app, and if that works we’ll go native.” This is incorrect on 2 grounds:
It rests on the assumption that user expected value on mobile web and native are alike (which research has shown repeatedly, they are not)
For large corporations, awaiting the results from the first release will hold up kickoff-worthy mobile product efforts
Mobile web and native applications reach distinguishable audiences and serve unique purposes, making them hard to compare and challenging to prioritize. Moreover, the development time for any initiative could call for a multi-month investment, making the wait-and-see attitude an exorbitant data gathering exercise, costly in terms of missed opportunity and light on insight.
One solution may be Create Once Publish Everywhere (COPE), where planners lay the foundation for multiple platforms without having to design the apps at the very start. This simplifies future development projects while still not restricting early rollouts.
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