Microsoft’s secret to populating an unpopular Mobile platform:
Business Insider reports that Microsoft has been openly paying upfront for writing windows mobile apps. Word is that, some developers were offered as much as $100,000 to bring their apps to Windows Mobile.
A nice piece of reporting by Jenna Wortham and Nick Wingfield landed on the front page of the New York Times Business section, two days before the launch of the Nokia Lumia 900. While the Windows Phone global market share continues to be tiny (up to 2.6 percent in 2015) but it is making momentous gains in some areas.
Microsoft’s main dilemma is not absolute refusal by iOS developers, but it is about its platform which is simply not a priority of app developers. However developers always “go there where people are” but Microsoft’s weak position in mobile apps market is at the same time appears to be as a best opportunity for developers who want to be paid high for best idea apps.
When free phones and promises of prime real estate on the Windows Phone app store wasn’t enough to get reluctant developers to write software for the new device — the first fruit of a collaboration between Microsoft (MSFT) and Nokia (NOK) — Microsoft reportedly starting writing checks to cover some of the cost of development, which can run anywhere from $60,000 to $600,000.
Among the developers that, according to the Times, have been paid to write for the Windows Phone OS:
By the time the Lumia 900 is released, the Times reports, the Windows Phone app store will have more than 70,000 titles, including Netflix, YouTube, the Weather Channel, Amazon Kindle and Fruit Ninjas. Still missing: Pandora, Instagram and all the Zynga games.
“We are by no means satisfied with our catalog,” Casey McGee, senior marketing manager for Windows Phone, told the Times. “That’s something we can get better at, and do better at, every day.”
Windows Dev Center Benefits program provides access to many great offers & rewards to developers. It is also providing iOS & Android developers; free technical support and marketing services to help build and promote your app. Above all there design guidance team remain there from start to launch. Windows phone app development has offered multiple benefits to developer and users, if you have any question regarding window app development our experts love to hear from you.