Mobile App Developers Love Location Based Advertising
but many users aren’t too thrilled about it.
Location-based advertising takes advantage of the built in GPS in many smartphones; including iPhone and Android, among other.
In recent year location-based advertising has emerged as a byproduct of the mobile apps economy . Location-based advertising allows mobile apps development companies to program iPhone apps and Android apps that tracks the users’ location using their mobile devices. With many people concerned about privacy, some consumers are not sharing their current location. Location is everything: It allows companies to connect with consumers directly one-on-one. With companies and consumers connected through an app companies can supply consumers with relevant and personal information. Through this process companies can pinpoint the best time to send special deals concerning their products. If the company interacts with the consumer correctly it will build brand loyalty.
by Laith Hasan