The search giant, bringing five Sparrow people in its Gmail team, reportedly paid less than $25 million for the company.
Google buys software maker Sparrow to help build its messaging capabilities. How the search giant will use its new technology is unclear.Representatives of small business, developing their self-titled third group of third party email clients for Mac OS X and Apple operating systems IOS, announced July 20 that Sparrow was bought by Google, and that employees were to join Google’s Gmail.
“We care a lot about how people communicate, and we have done our best to provide the electronic experience more intuitive and enjoyable,” said CEO Don Leca Sparrow in a brief note on the website the company. “We are joining the Gmail team to achieve a greater vision that we believe can best achieve with Google.”
Leca did not specify what the vision is bigger. Sparrow has launched its first product in February 2011. No details about the sale were disclosed, but sources told the news site of the Verge of Google paid less than $ 25 million for the company of five people.
In a memo sent to reporters, a spokesman for Google also had few details on what the company hopes to do with Sparrow and technology. “Sparrow’s team has always put its users first focuses on building a simple and intuitive interface seamlessly with your mail client,” said the statement from Google. “We hope to bring on board Gmail team, where they will work on new projects.”
According to Cnet, Leca sent an email to Sparrow customers saying they could still use all the applications currently using Sparrow, but do not expect new. “We will continue the provision of our existing products and provide support and critical updates to our users,” he said in his e-mail. “However, as we will be busy with new projects from Google, it will not release new features for applications Sparrow.”
Google already offers Gmail for the IOS, which offers users a number of characteristics, reading email and threaded conversations organize mail capabilities to bring important messages in a few addresses priority mail boxes Auto-complete and send and receive attachments. Google launched the application IOS end of last year, and updated in December 2011, giving users the ability to add a custom signature to text messages output.
In addition, an automatic response was added to the application, such as nested tags and the ability to draw or scribble a message on a “canvas” that can be attached to an e-mail. However, the application is not independent of the service users can not use Gmail. Apple, Apple Mail, which offers its IOS and Mac OS X, allowing users to access other services.